Crain's Cleveland Business
Sparx in the City, 2006

“It’s always been merchant-focused, always with the intention that the activities need enough traffic to stimulate commerce for downtown merchants,” said Susie Frazier Mueller, producer and co-founder…”

“Ms. Mueller was brought into the mix to refocus the momentum around small businesses with a creative arts focus. The first year the initiative raised $30,000. (In 2006), it raised $230,000. Throw in the in-kind donations from vendors, the media and print sources, and Sparx becomes a $450,000 campaign.”